Marketing Coordinator
Competency-based
ONET: 27-3031.00
1
Years
28
Skills
239h
Related instructions
Classroom instruction topics
- Meta Social Media Marketing Professional Certificate
- Google Digital Marketing Ecommerce Professional Certificate
On-the-job training
- Competencies
- Provide educational information to the public.
- Develop promotional strategies or plans.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Develop marketing campaigns for environmental technologies or services.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Write advertising or promotional material.
- Write press releases or other media communications to promote clients.
- Update and maintain content posted on the Web.
- Collaborate with others in marketing activities.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach others.
- Coach client representatives in effective communication with the public or with employees.
- Write informational material.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Prepare or edit organizational publications, such as employee newsletters or stockholders&apos reports, for internal or external audiences.
- Edit written materials.
- Coordinate logistics for productions or events.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Conduct market research.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Inform viewers, listeners, or audiences.
- Prepare or deliver speeches to further public relations objectives.
- Promote products, activities, or organizations.
- Purchase advertising space or time as required to promote client's product or agenda.
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Made in the USA.