Digital Design Specialist
Hybrid-based
ONET: 27-1024.00
1
Years
109
Skills
3900h
On-the-job training
Classroom instruction topics
- New Hire Orientation
- Company Policies and Procedures
- Related Online Learning
- Team / Production Meetings
- Financial Literacy
- Digital Marketing (Academic Certificate)
On-the-job training
- Level 1 - Legal Requirements and Ethical Considerations
- Define accessibility laws related to Web site design
- Identify laws that regulate businesses and organizations in the design field and in media technology
- Define the requirements of and protections given by copyright and trademark laws
- Define the impact of the Americans with Disabilities Act and other civil rights legislation on a business/organization, its employees, and its customers
- Define ethical business practices for the design field and in media technology
- Define plagiarism
- Describe the role of integrity in various forms of broadcast and media
- Describe the intent of the term "public trust" as it pertains to a radio or television business
- Copyright infringement and fair use exemptions
- Summarize rights and responsibilities in the school’s Acceptable Use Policy
- Explain laws restricting use of copyrighted materials on the Internet
- Discuss the concerns about electronic communications, privacy, and security, including protection from spy ware and viruses
- Explain how to evaluate electronic sources of information Describe the influence of government regulations on media Demonstrate an understanding of bias in the media
- Level 1 - Photographic Principles
- Distinguish between digital and conventional photography
- Utilize design elements in photography composition
- Capture digital images using a scanner and digital camera
- Demonstrate appropriate scanner/program operations for line artwork and continuous tone in both black/white and color
- Identify high/low resolution images and describe the uses of each
- Download a digital image from a stock photography Web site or CD
- Scale a raster image using the proper settings in order to maintain the appropriate resolution for print or Web
- Edit a raster image by using color correction, tone control, cropping, scaling, etc.
- Level 1 - Document Layout
- Define units of measure and proper uses of each
- Utilize units of measure (points, pixels, and/or inches)
- Import copy from a word processing program and format in a page layout program
- Set text with appropriate margins, formatting, gutters, and proper leading
- Design and produce a document using desired fonts, styles, margins, indents, tabs, and colors
- Create multiple page documents using text blocks, graphics, frames, and headings using drop caps and wrap-a-rounds (run-a-rounds)
- Create documents using grids, templates, master pages, paragraph style sheets, and character style sheets
- Determine appropriate size, resolution, and format of images before placing into a document
- Save files to removable storage devices
- Export a print-ready Portable Document Format (PDF) using page layout software
- Identify trim size, bleed size, and live area of a project
- Locate examples of ad sizes from publications (full-page, half-page, and quarter-page ads)
- Demonstrate an understanding of file formats (.ai, .jpg, psd, gif, tif, indd, pdf, etc.), file organization, and file naming conventions
- Perform pre-flight and package operations
- Describe process control procedures necessary for successful digital file output
- Understand and prepare pre-press printing files for both PMS spot color and CMYK process printing
- Save document in a variety of appropriate formats (native, Acrobat, and PostScript)
- Explain the benefits of file extensions that are compatible with current software and appropriate for documents and their settings
- State and identify file transfer protocol (FTP)
- Level 1 - Raster Images
- Scan images from different sources for a variety of uses
- Use proper settings when choosing line-art, grayscale, and color scanning
- Define RGB versus CMYK image modes and their usage
- Demonstrate proficiency with photo editing tools, options, and palettes
- Retouch, modify, and correct images
- Improve photocomposition and focal points
- Improve the color and tonal balance of an image
- Demonstrate techniques of layer management
- Define masks and channels and demonstrate techniques for using them in an image
- Define raster file formats and their qualities
- Create a clipping path
- Explain how to save an original file with layers for future editing
- Level 1 - Vector Images
- Define vector graphics
- Create a vector illustration using an electronic drawing program
- Set text into the artwork as a design element Set type on a path and within a shape
- Create outlines
- Use image creation tools, options, and pallets Select colors from color swatch libraries Apply patterns and gradients
- Apply layer management
- Apply proper settings when saving or exporting graphics
- Create or trace drawings/photographs using a vector illustration program
- Create basic shapes: triangles, boxes, circles, etc. Draw using the pen tool
- Fill objects using painting tools
- Transform objects by scaling and rotating
- Apply attributes, styles, and effects
- Assign pantone colors, blends, gradients, and effects to create a unified vector image
- Create a spot color illustration or logo using Pantone Matching System (PMS) or other color matching system
- Level 1 - Demonstrating Productions Practices
- Manage crew and cast required for an audio-video production
- Monitor, review, and adjust a production schedule
- Define depth of field and its relationship to amount of available light, filter selection, and aperture
- Identify parts of and operate a TV camera
- Adjust a camera, including setting gain, filters, aperture, focus, and white balance
- Demonstrate movements of a TV camera
- Compose shots following basic composition guidelines (rule of thirds, lead/talk space, framing, etc.)
- Follow a moving subject while keeping the subject properly framed
- Explain overscan and safe areas
- Plan studio setup
- Record audio using audio devices, including recorders and mixers
- Demonstrate use and placement of microphones
- Select between different inputs using a production switcher
- Speak in front of a camera using a microphone
- Interview a subject, both on-camera and off-camera, to get information about a chosen subject
- Narrate a script over footage using proper vocal techniques Shoot/record a production script
- Demonstrate best practices used to label and log raw footage Edit video, including b-roll, VO, SOTs, and nat sound Properly roll and store cable
- Level 1 - Demonstrating Post-Production Practices
- Identify basic functions and resources for editing audio and video productions
- Capture and edit footage with audio/video editing software
- Add text to video footage
- Define "jump cuts" and list strategies to avoid them in shooting and editing
- Describe procedures that prepare products for publishing/distribution
- List criteria upon which to analyze and critique a product Demonstrate techniques of non-linear editing
- Add narration, music, and sound effects
- Define codec and file formats and give common uses of each
- Level 2 - Digital Media Usage
- Work safely and identify hazards in an office environment
- Work safely and identify hazards while operating equipment
- Provide design support for the creation of new and existing websites
- Work with Creative Services and other departments as necessary to improve web presence on website, blogging, social media, and other digital platforms
- Work with social media department to create rich user- centric content for multiple channels
- Film instructional videos to correspond with Prime & Prim courses
- Edit footage for instructional videos that will correspond with Prime & Prim courses
- Identify and demonstrate how to properly use video recording equipment
- Identify and demonstrate how to use software for video editing/production
- Identify and demonstrate how to use software for educational materials
- Plan and implement site design by interpreting desired results
- Employ clean, easy to use navigation that allows quick access to desired content
- Work with graphic artist and copywriters within creative services to develop content
- Update content and graphics as needed in support of Digital Director
- Work with Creative Services to make sure brand integrity is in compliance by establishing standards and editing content submissions
- Employ principles of design and user experience best practices in an effective manner to support the mission of all digital projects
- Maintenance, care, and proper usage of digital media equipment
- Level 2 - Documentation
- Provide reports to Digital Director and Internet Marketing Director using analytics that explain results based on current trends and desired goals for sites
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Made in the USA.