Prime & Prim Studio of the Arts

On-the-job Training

• Level 1 - Legal Requirements and Ethical Considerations
  • Define accessibility laws related to Web site design
  • Identify laws that regulate businesses and organizations in the design field and in media technology
  • Define the requirements of and protections given by copyright and trademark laws
  • Define the impact of the Americans with Disabilities Act and other civil rights legislation on a business/organization, its employees, and its customers
  • Define ethical business practices for the design field and in media technology
  • Define plagiarism
  • Describe the role of integrity in various forms of broadcast and media
  • Describe the intent of the term "public trust" as it pertains to a radio or television business
  • Copyright infringement and fair use exemptions
  • Summarize rights and responsibilities in the school’s Acceptable Use Policy
  • Explain laws restricting use of copyrighted materials on the Internet
  • Discuss the concerns about electronic communications, privacy, and security, including protection from spy ware and viruses
  • Explain how to evaluate electronic sources of information Describe the influence of government regulations on media Demonstrate an understanding of bias in the media
• Level 1 - Photographic Principles
  • Distinguish between digital and conventional photography
  • Utilize design elements in photography composition
  • Capture digital images using a scanner and digital camera
  • Demonstrate appropriate scanner/program operations for line artwork and continuous tone in both black/white and color
  • Identify high/low resolution images and describe the uses of each
  • Download a digital image from a stock photography Web site or CD
  • Scale a raster image using the proper settings in order to maintain the appropriate resolution for print or Web
  • Edit a raster image by using color correction, tone control, cropping, scaling, etc.
• Level 1 - Document Layout
  • Define units of measure and proper uses of each
  • Utilize units of measure (points, pixels, and/or inches)
  • Import copy from a word processing program and format in a page layout program
  • Set text with appropriate margins, formatting, gutters, and proper leading
  • Design and produce a document using desired fonts, styles, margins, indents, tabs, and colors
  • Create multiple page documents using text blocks, graphics, frames, and headings using drop caps and wrap-a-rounds (run-a-rounds)
  • Create documents using grids, templates, master pages, paragraph style sheets, and character style sheets
  • Determine appropriate size, resolution, and format of images before placing into a document
  • Save files to removable storage devices
  • Export a print-ready Portable Document Format (PDF) using page layout software
  • Identify trim size, bleed size, and live area of a project
  • Locate examples of ad sizes from publications (full-page, half-page, and quarter-page ads)
  • Demonstrate an understanding of file formats (.ai, .jpg, psd, gif, tif, indd, pdf, etc.), file organization, and file naming conventions
  • Perform pre-flight and package operations
  • Describe process control procedures necessary for successful digital file output
  • Understand and prepare pre-press printing files for both PMS spot color and CMYK process printing
  • Save document in a variety of appropriate formats (native, Acrobat, and PostScript)
  • Explain the benefits of file extensions that are compatible with current software and appropriate for documents and their settings
  • State and identify file transfer protocol (FTP)
• Level 1 - Raster Images
  • Scan images from different sources for a variety of uses
  • Use proper settings when choosing line-art, grayscale, and color scanning
  • Define RGB versus CMYK image modes and their usage
  • Demonstrate proficiency with photo editing tools, options, and palettes
  • Retouch, modify, and correct images
  • Improve photocomposition and focal points
  • Improve the color and tonal balance of an image
  • Demonstrate techniques of layer management
  • Define masks and channels and demonstrate techniques for using them in an image
  • Define raster file formats and their qualities
  • Create a clipping path
  • Explain how to save an original file with layers for future editing
• Level 1 - Vector Images
  • Define vector graphics
  • Create a vector illustration using an electronic drawing program
  • Set text into the artwork as a design element Set type on a path and within a shape
  • Create outlines
  • Use image creation tools, options, and pallets Select colors from color swatch libraries Apply patterns and gradients
  • Apply layer management
  • Apply proper settings when saving or exporting graphics
  • Create or trace drawings/photographs using a vector illustration program
  • Create basic shapes: triangles, boxes, circles, etc. Draw using the pen tool
  • Fill objects using painting tools
  • Transform objects by scaling and rotating
  • Apply attributes, styles, and effects
  • Assign pantone colors, blends, gradients, and effects to create a unified vector image
  • Create a spot color illustration or logo using Pantone Matching System (PMS) or other color matching system
• Level 1 - Demonstrating Productions Practices
  • Manage crew and cast required for an audio-video production
  • Monitor, review, and adjust a production schedule
  • Define depth of field and its relationship to amount of available light, filter selection, and aperture
  • Identify parts of and operate a TV camera
  • Adjust a camera, including setting gain, filters, aperture, focus, and white balance
  • Demonstrate movements of a TV camera
  • Compose shots following basic composition guidelines (rule of thirds, lead/talk space, framing, etc.)
  • Follow a moving subject while keeping the subject properly framed
  • Explain overscan and safe areas
  • Plan studio setup
  • Record audio using audio devices, including recorders and mixers
  • Demonstrate use and placement of microphones
  • Select between different inputs using a production switcher
  • Speak in front of a camera using a microphone
  • Interview a subject, both on-camera and off-camera, to get information about a chosen subject
  • Narrate a script over footage using proper vocal techniques Shoot/record a production script
  • Demonstrate best practices used to label and log raw footage Edit video, including b-roll, VO, SOTs, and nat sound Properly roll and store cable
• Level 1 - Demonstrating Post-Production Practices
  • Identify basic functions and resources for editing audio and video productions
  • Capture and edit footage with audio/video editing software
  • Add text to video footage
  • Define "jump cuts" and list strategies to avoid them in shooting and editing
  • Describe procedures that prepare products for publishing/distribution
  • List criteria upon which to analyze and critique a product Demonstrate techniques of non-linear editing
  • Add narration, music, and sound effects
  • Define codec and file formats and give common uses of each
• Level 2 - Digital Media Usage
  • Work safely and identify hazards in an office environment
  • Work safely and identify hazards while operating equipment
  • Provide design support for the creation of new and existing websites
  • Work with Creative Services and other departments as necessary to improve web presence on website, blogging, social media, and other digital platforms
  • Work with social media department to create rich user- centric content for multiple channels
  • Film instructional videos to correspond with Prime & Prim courses
  • Edit footage for instructional videos that will correspond with Prime & Prim courses
  • Identify and demonstrate how to properly use video recording equipment
  • Identify and demonstrate how to use software for video editing/production
  • Identify and demonstrate how to use software for educational materials
  • Plan and implement site design by interpreting desired results
  • Employ clean, easy to use navigation that allows quick access to desired content
  • Work with graphic artist and copywriters within creative services to develop content
  • Update content and graphics as needed in support of Digital Director
  • Work with Creative Services to make sure brand integrity is in compliance by establishing standards and editing content submissions
  • Employ principles of design and user experience best practices in an effective manner to support the mission of all digital projects
  • Maintenance, care, and proper usage of digital media equipment
• Level 2 - Documentation
  • Provide reports to Digital Director and Internet Marketing Director using analytics that explain results based on current trends and desired goals for sites