Transition Overwatch

On-the-job Training

• Conduct research and profile a market
  • Develop research methodology and objectives
  • Research potential new markets and assess opportunities to enter, shape or influence each market and their likely contribution to the business
  • Undertake analysis of markets to determine viability of business opportunities
  • Develop and prepare research reports /market positioning strategy
  • Identify and access a range of information systems and databases to manage customer information
• Apply prospecting methods and develop a sales plan
  • Employ prospecting methods and qualify prospects
  • Develop and monitor a sales plan to achieve sales goals and quotas
  • Understand the benefits of CRM and SFA in sales and marketing
• Undertake marketing activities
  • Identify and evaluate marketing opportunities ensuring characteristics of products meet consumer priorities, needs and preferences
  • Assess environmental factors and their impact on marketing mix
  • Determine promotional strategies and develop promotional material
  • Conduct digital/ e-marketing communications
  • Implement marketing activities within budgetary constraints to meet legal, ethical and organizational requirements
• Develop specialized product knowledge
  • Develop product knowledge relevant to the industry
  • Promote products and services to stakeholders
  • Convert product and service knowledge into sales strategies
• Establish and maintain networks and customer relationships
  • Develop and maintain effective customer relationships and industry networks
  • Develop an online presence for customer engagement
  • Ensure customer rights and responsibilities are upheld
  • Satisfy complex customer needs
  • Manage quality customer service practices
  • Maintained customer records are in accordance with organizational procedures
  • Work effectively with culturally diverse colleagues, clients, and customers
  • Develop and use effective communication strategies
• Present, secure and support sales
  • Plan and develop a customer profile and needs analysis
  • Plan and prepare a sales and presentation to match the characteristics of the target audience
  • Negotiate, finalize, and close sales
  • Support post-sale activities
• Deliver and monitor a service to customers
  • Identify and respond to customer needs
  • Deliver and build a personalized service to customers in a professional manner
  • Manage and resolve customer complaints
  • Support post-sale activities
• Comply with laws, regulations, standards, and policies
  • Identify and interpret key provisions of relevant legislation from all levels of government that affect business operations
• Manage personal work priorities and professional development
  • Organize personal work priorities in accordance with organizational requirements
  • Co-ordinate and manage personal skill development
  • Develop and maintain professional competence